Why does one hook work and another flops?  Why does one offer get customers clicking and buying and another offer get’s only a shrug?  How can you know BEFORE you spend money on an ad if it’s likely to convert? Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind.  I break down 7 ad tests guaranteed to make ANY ad better.  Follow these tests and your ads will have more stopping power, more engagement, and drive more ACTION.  The visuals do help with this one, so watching on YouTube might be a good idea, but the audio sill captures most of the value. Here’s a breakdown of what you’ll learn: How to tell if your ads differentiate your product ENOUGH from the competitionA test that great standup comedians use that applies to your ads as well A test that’s best illustrated using a cat, and one that’s best identified using a donkey. Any guesses what these tests might be about?How to handle lingering objectionsHow to tell if your ad has the power to motivate your prospects to take actionPlus more! This presentation was super fun for me. Hopefully you’ll find it entertaining and helpful!