Episode 63 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Doug Bradley, the Owner of Everest Legal Marketing.In this episode, Doug and host Nick Werker discuss problems recent Google updates have created for the legal community, what makes up a high quality law firm website in 2024, how to approach getting backlinks and much more!About our guest: Doug Bradley has worked with attorneys and law firms of all sizes and understands the intricacies of mar...

Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more!About our guest: A...

Episode 61 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Craig Goldenfarb, the CEO & Founder of GOLDLAW. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.In this episode, Craig and host Nick Werker discuss using KPIs to incentivize employees, the four most important marketing KPIs for law firms, tools and methods for tracking data and much more!About our guest: After a highly successful career as a litigator,...

Episode 60 of the "Everything Except The Law" podcast has arrived! Jason Hennessey, the CEO at Hennessey Digital, returns for his second appearance on the show. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.In this episode, Jason and host Nick Werker discuss why SEO is far from dead, how law firms can adapt to Google's AI-driven search experience, whether it's okay to utilize AI-generated content and much more!About our guest: Jason Hennessey is an ...

Episode 59 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Joan Bibelhausen from Lawyers Concerned for Lawyers (LCL) and Robin Wolpert and Tara Antonipillai from the Institute For Well-Being In Law (IWIL).In this episode, Joan, Robin, Tara and host Taryn Winter Brill discuss what the legal community has learned about well-being over the past few years, how working remotely can impact lawyer wellness, creating conditions for lawyers to do their best work a...

Episode 58 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jordan Ostroff, the Managing Partner at Driven Law and author of "Love Your Law Firm : A Roadmap to the Law Firm You Always Wanted".In this episode, Jordan and host Nick Werker discuss being intentional about what you want from your legal career, mapping out your ideal schedule, building up a strong referral network and much more!About our guest: A true Floridian, Jordan Ostroff grew up in So...

Episode 57 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Lana Olson, the Immediate Past President of DRI and Partner at Lightfoot, Franklin & White.In this episode, Lana and host Nick Werker discuss the growth of DRI's women's committee, normalizing conversations about mental health within the legal industry, the importance of unplugging from work and much more! About our guest: Lana Olson is a partner with Lightfoot, Franklin & White LLC ...

Episode 56 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Luis Scott, Owner of 8 Figure Firm Consulting.In this episode, Luis and host Nick Werker discuss how lawyers can differentiate themselves from competitors, whether it's possible to grow a law firm without making serious sacrifices to your personal life, building up your resiliency muscle and much more!About our guest: Luis Scott prides himself in growth. Whether it is in his personal life or profe...

Episode 55 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bo Royal, CEO & Co-Founder of Pareto Legal. In this episode, Bo and host Nick Werker discuss how paid advertising fits into a law firm's overall marketing strategy, what law firms need to have in place before investing in paid ads, things to look for in a marketing partner and much more! About our guest: Bo and Pareto co-founder Jake Barufkin and met a decade ago at eBay's marketing...

Episode 54 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Dorna Moini, the CEO/Founder at Gavel. In this episode, Dorna and host Nick Werker discuss the growing trend of legal productization, how law firms can better utilize their tech tools in 2024, automating your practice through Gavel and much more! About our guest:  Dorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facing...

Episode 53 of the "Everything Except The Law" podcast has arrived! This time we're speaking with ABA TECHSHOW 2024 presenters Mathew Kerbis and Gyi Tsakalakis. In this episode, Mathew, Gyi and host Nick Werker discuss what lawyers should know about attending the ABA TECHSHOW, how to make the most of your time in Chicago, what types of AI discussions will take place at the event this year and much more! About our guests: Mathew Kerbis is The Subscription Attorney. He’s on a mission to get...

Episode 52 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Dan Ambrose, the founder of Trial Lawyers University. In this episode, Dan and podcast host Nick Werker discuss the most damaging mistakes committed by trial lawyers, what the best trial lawyers tend to have in common., why Trial Lawyers University can help attorneys of all experience levels and much more! About our guest:  Dan Ambrose is the Co-Founder of Trojan Horse Method. Trojan Horse...

Episode 51 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jim Christy (President of Postali) and Jonathan Breeden (Owner of the Breeden Law Office). In this episode, Jim, Jonathan and podcast host Nick Werker discuss how attorneys should approach AI tools for marketing and management, the biggest reason law firms see their marketing efforts fail, what's necessary to have sustained success in the legal world and much more! About our guests: Jim Christy...

Episode 50 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc. This episode was recorded in front of a live virtual audience at Answering Legal's Law Firm Summer Reboot Camp.  In this episode, Annette, Steve and podcast host Nick Werker discuss what lawyers tend to get wrong when it comes to business development, the best place for attorneys to begin with their...

Episode 49 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Paul T. Llewellyn, author of "Unshackled: Reimagining the Practice of Law". In this episode, Paul and podcast host Nick Werker discuss why Paul feels the legal industry has lost its way, why the general public tends to carry a mistrust for lawyers, how law firms can provide better service for their clients and much more! About our guest: Paul Llewellyn is a civil litigator and trial lawyer who...

Episode 48 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Roy Sexton, International President of the Legal Marketing Association. In this episode, Roy and podcast host Nick Werker discuss why law firms should be cautious about incorporating AI into their marketing, what being client-centric actually means, the biggest benefits lawyers will see from joining the LMA and much more! About our guest: Roy Sexton leads Clark Hill’s marketing, branding, and...

Episode 47 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Mathew Kerbis, The Subscription Attorney. In this episode, Mathew and podcast host Nick Werker discuss whether it still makes sense for attorneys to utilize hourly billing models, important lessons Mathew wishes he had learned during law school, why attorneys must be learning how to use AI technology right now and much more! About our guest: Mathew Kerbis is The Subscription Attorney. He’s on a...

Episode 46 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Dena Lefkowitz, author of “Winning In Your Own Court: 10 Laws for a Successful Career without Burning Out or Selling Out”. In this episode, Dena and podcast host Nick Werker discuss the motivation behind Dena's new book, the workaholic nature of attorneys, the need for lawyers to take back their well-being and much more! About our guest: Dena Lefkowitz is the founder and CEO of Achievement by...

Episode 45 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Annette Choti (Founder of Law Quill), Doug Brown (CLO at Summit Success) & Jared Correia (CEO at Red Cave Law Firm Consulting). In this episode, our expert panel and podcast host Nick Werker discuss the potential of AI and how it can be used by law firms, why lawyers need to be open to reaching out for help with their business, the best long-term investments attorneys can make for their...

Episode 44 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Stephanie Everett, the CEO of Lawyerist and co-author of "The Small Firm Roadmap Revisited: A Guide to the Healthy Law Firm of Your Future". In this episode, Stephanie and podcast host Nick Werker discuss the biggest issues with how small law firms have been traditionally run, why small firms shouldn’t be afraid to ditch their hourly billing system, why the release of Microsoft 365 Copilot is a...

Episode 43 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize". In this episode, Chris and podcast host Nick Werker discuss the pros and cons of concentrating your practice on one area, how specializing your firm can increase the value of your legal service, Chris’ favorite examples of niche marketing in the legal world and much more! About our...

Episode 42 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jim Hacking and Tyson Mutrux, the co-founders of Maximum Lawyer. In this episode, Jim, Tyson and podcast host Nick Werker discuss how Maximum Lawyer began and its growth in popularity, the biggest financial mistakes new lawyers can make, how attorneys should react to the recent acceleration in AI technology and much more! About our guests: For more than a decade, Tyson Mutrux has had the...

Episode 41 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Joe Patrice, Senior Editor at Above The Law. In this episode, Joe and podcast host Nick Werker discuss how recent developments in AI will impact the legal world, potential improvements to the law school experience, the wildest stories Above The Law has covered over the years and much more! About our guest: Joe Patrice joined Above the Law in 2013. Joe received a degree in Economics and Political...

Episode 40 of the "Everything Except The Law" podcast has arrived! This time we welcome back Michelle Calcote King, the Principal & President of Reputation Ink.  In this episode, Michelle and podcast host Nick Werker discuss the biggest benefits law firms will see from engaging in PR activities, dos and don'ts for pitching story ideas to the media, whether most law firms are prepared to handle a PR crisis and much more!  About our guest:  With two decades of marketing and PR experience...