Episode 48 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Roy Sexton, International President of the Legal Marketing Association. In this episode, Roy and podcast host Nick Werker discuss why law firms should be cautious about incorporating AI into their marketing, what being client-centric actually means, the biggest benefits lawyers will see from joining the LMA and much more! About our guest: Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts in collaboration with the firm’s exceptional team of marketing and business development professionals. He has nearly 20 years of experience in marketing, communications, business development, and strategic planning. Learn more about the LMA here: https://legalmarketing.org/ Check out Roy's LMA opening number here: https://ow.ly/QmCw50OMgs8 Listen to "Mr. Tanner" here: https://youtu.be/GnXqpYHFTP0  Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLg Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN You can also give us a call at 631-400-8000 or go to www.answeringlegal.com This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].