Episode 55 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bo Royal, CEO & Co-Founder of Pareto Legal. In this episode, Bo and host Nick Werker discuss how paid advertising fits into a law firm's overall marketing strategy, what law firms need to have in place before investing in paid ads, things to look for in a marketing partner and much more! About our guest: Bo and Pareto co-founder Jake Barufkin and met a decade ago at eBay's marketing solutions division, where they led large teams of digital marketing experts and analytics specialists that oversaw $250M+ in annual advertising budget for their clients. Some of the large clients they worked with included: Aeropostale, Alex & Ani, BCBG, bebe, Calvin Klein, Dr. Marten's, GNC, JACK SPADE, Kate Spade New York, Nixon, Perricone MD, Sallie Mae, Serta & Stuart Weitzman. Today, Bo and Jake own and operate two "sibling" agencies: Pareto Legal & Pareto PPC. Both agencies leverage their experience and expertise that they developed working for fortune 1000 brands and in-house as CMO & COO at a large Philadelphia-based injury law firm (a firm that they were able to scale from 7-figures to 8-figures in under 3 years). Learn more about Pareto Legal here: https://legal.paretoppc.com/ Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLg Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN You can also give us a call at 631-400-8000 or go to www.answeringlegal.com This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].