Stories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast We chat about: • How an article in the Sunday Times might convince people to ignore life insurance • Why financial advice is always important when...

Why we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's just me and the mic and this is episode 273 of the Marketing and Finance Podcast. We chat about: How “digital” has revolutionised how companies and brands deliver communications messages to customersWhy it's...

Using PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: · David's background and how he became involved in marketing for financial advisers · The power of PR and telling stories that make a difference · How to overcome the confirmation bias that paints a poor picture of...

The truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: · Rachael's background, iResearch Services and her content work · The cliches that surround thought-leadership and the reality · How to go about becoming a genuine thought-leader · Setting goals and coming up with the...

Video marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he focussed on smartphone video marketing How the smartphone changed his approach to video marketing Journalists and smartphone video reporting Overcoming the objections people have to smartphones rather than...

Building Octo Members - a content based community with Lee Robertson - MAF269 This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson. And this is episode 269 of the Marketing and Finance Podcast. We chat about Lee's history as an wealth manager and financial adviser The spark behind the developmentof Octo Members Why Octo Members is an app based community How Lee and the team...

The future of virtual and in-person events with Erica Maurer - MAF268 This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer. And this is episode 268 of the Marketing and Finance Podcast. We chat about: How EMRG has hosted some of the biggest events in the US What happened when the Covid-19 pandemic closed down the events industry The ways EMRG...

Are SMART goals really dumb goals? – MAF267 This week let's talk about whether SMART goals are really dumb goals. And whether there's a better alternative. It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast. We chat about: · Why it's important to have goals in your marketing strategy or plan · The traditional SMART model of setting goals · Some problems with SMARTs and what's missing · Using questions as an alternative to acronyms · ...

Perfect marketing positioning with Matt Desmier - MAF266 This week let's talk about marketing positioning and about the future of in-person and virtual conferences. My guest is Matt Desmier. And this is episode 266 of the Marketing and Finance Podcast. We chat about: · Where positioning fits in the marketing mix · Why positioning is as important for internal as well as external audiences · Have modern marketers lost control of everything other than communications? · The...

Best Return On £50k Marketing Spend – MAF265 This week let's talk about marketing spend. Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment? It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast. We chat about: The curse of premature tactical response Why so many marketers just look at tactics Looking at your offer and your goals before deciding on communications...

Is it worth getting into Clubhouse? – MAF264 This week let's talk about Clubhouse. Is it worth getting involved in this new social media platform? It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast. We chat about: · What is Clubhouse? · How to get an invitation · What does Clubhouse do and how does it work · Pros and cons of Clubhouse · Should you be on Clubhouse? Links and Show Notes. For links to the books and apps mentioned,...

Touching the Money Nerve with Bob Wheeler – MAF263This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money. My guest is Bob Wheeler. And this is episode 263 of the Marketing and Finance Podcast. We chat about: · Emotions and how they underpin our relationship with money · Is financial advice becoming more like financial coaching? · Why are certain feelings about money engrained within us since childhood? · The family financial...

Conversations that convert with Danny Matthews – MAF262This week let's talk about conversations that convert. A problem solving approach to business design. My guest is Danny Matthews. And this is episode 262 of the Marketing and Finance Podcast. We chat about: · How Danny moved on from his online mortgage startup · The power of stories in financial services · Does the financial services industry stifle creativity because it's a complex, almost, academic profession? · ...

How to develop a marketing conscience – MAF261 In the last show of 2020, let's talk about developinga marketing conscience. The mark of marketing integrity. Welcome to episode 261 of the Marketing and Finance Podcast. We chat about: · Looking back at 2020 virtual events · The Cats, Mats and Marketing Plans book · A real story of "The Couch Test" · Experiences appearing on TV to defend Big Corporate · Integrity and a marketing conscience Links and Show Notes. For links...

How to stand out at virtual online events – MAF260 Virtual events will be the norm for the foreseeable future. How can you stand out when presenting at a virtual event? Let's grab a coffee and talk about it some more. Welcome to episode 260 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offer · The delay to the launch of No Time to Die and other films · How to work out of you need to pivot · ...

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259 This week my guest is Jordan West. We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers Welcome to episode 259 of the Marketing and Finance Podcast. We chat about: ·      Secrets of scaling your e-commerce brand ·      How Jordan built a 7 figure clothing company and the lessons on the way ·      Creating a VIP group to validate...

Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 This week my guest is Andrew Warner. We chat about how he helps marketers develop better relationships with their finance colleagues. Just how should the Marketing Department work better with the Chief Finance Officer? Welcome to episode 258 of the Marketing and Finance Podcast. We chat about: Why teams and finance teams sometimes clash Using strategy to improve communications between marketing and...

No Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: ·      How the COVID crisis has meant businesses have had to change their offer ·      The delay to the launch of No Time to Die and other films ·      How to work out of you need to pivot ·      Marketing is all about the customer ·      Refining your offer considering the “new...

Book Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: ·      The background to the book ·      Why, “Cats, Mats and Marketing Plans” ·      Who the book is for ·      The Offer Goal Activity marketing plan model ·      How to buy your copy Links and Show...

Robin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her views on why sometimes marketing confuses companies so much Finding the story of a business and crafting and refining it to stand out The...

What should our marketing priorities be after lockdown? – MAF254 As we emerge from lockdown companies are starting to talk about marketing again. But what should be the priorities that we focus on? Let’s grab a coffee and talk about it some more. Welcome to episode 254 of the Marketing and Finance Podcast. We chat about: ·      Marketing as an investment rather than an expense ·      Reviewing marketing priorities after lockdown ·      Redefining your offer to take account of what has...

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253 My guest this week is Victoria Taylor, a customer experience expert. We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing? Welcome to episode 253 of the Marketing and Finance Podcast. We chat about: ·      How Victoria developed a focus on the hospitality industry ·      Possibility versus practicality: Why...

Philip Courtenay on behavioural and emotional finance - MAF252 My guest this week is Philip Courtenay, the founder of Applied Emotional Finance. We chat about behavioural and emotional factors and how they affect financial advice. Welcome to episode 252 of the Marketing and Finance Podcast. We chat about: Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance Financial coaching, lifestyle planning and traditional financial...

Matthew Woodward: SEO 101 - what it is and how to do it - MAF251 My guest this week is Matthew Woodward, blogger and SEO expert. We chat about demystifying SEO and some tips you can use to drive traffic to your website. Welcome to episode 251 of the Marketing and Finance Podcast. We chat about: ·      How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time ·      Increasing the amount of qualified traffic to increase sales ·      The SEO combination of target...

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250 My guest this week is Stephen Knight, from Pimento. We talk about his "one agency, many flavours" approach to marketing solutions. Welcome to episode 250 of the Marketing and Finance Podcast. We chat about: How creative agencies have developed and how they interact with marketing teams Why marketers often don't have a seat at the board table Who does marketing strategy and whether the agency fits...