Marketing has changed. Ads are more expensive, standing out in a flooded inbox is so much harder, and the funnel isn’t a fun buying experience. If you want to solve the problems you’re facing as a marketer, it’s time to build a new playbook. Each episode of the Nearbound Marketing podcast features practitioners in the trenches of B2B Marketing who shares their insights on topics such as content marketing, influencer marketing, evangelism, affiliates, marketing partnerships, employee advocacy, executive thought leadership and more. Learn how to gain trust when...
In this episode, Logan speaks with Justin Rowe with Impactable about:
What are LinkedIn Thought Leader Ads?
Justin's "pond theory" about LinkedIn
3 types of Thought Leader Ads you can run (& how to execute them)
Some Extra Resources You'll Enjoy:
Thought Leader Ad Example #1 (Cold)
...
Published 01/19/24
In this episode, Logan speaks with Jessica Fewless with Inverta about:
What is Nearbound ABM?
How is it different from "standard" ABM strategy?
Why is Nearbound ABM important right now?
The 8 steps to execute a Nearbound ABM strategy this year
To see the full video version of this...
Published 01/12/24