In this episode, Logan speaks with Justin Rowe with Impactable about: What are LinkedIn Thought Leader Ads? Justin's "pond theory" about LinkedIn 3 types of Thought Leader Ads you can run (& how to execute them) Some Extra Resources You'll Enjoy:  Thought Leader Ad Example #1 (Cold) Thought Leader Ad Example #2 (Cold) Thought Leader Ad Example #3 (Retargeting) Thought Leader Ad Example #4 (Retargeting) Thought Leader Ads: A Step-by-Step Intro 7 High-Performing LinkedIn Thought...

In this episode, Logan speaks with Jessica Fewless with Inverta about: What is Nearbound ABM? How is it different from "standard" ABM strategy? Why is Nearbound ABM important right now? The 8 steps to execute a Nearbound ABM strategy this year To see the full video version of this conversation, check out: Nearbound Marketing on YouTube If you enjoyed this conversation & want easily search through past episodes, check out: LoganLyles.com ------ Reveal can power your Nearbound...

In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'.  The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the...

In this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs.  Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how they compensate their referral partners within the program. He also underscores the importance of creating cost-efficient customer acquisition channels, with a big emphasis on referral programs,...

In this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native demand from in-market customers immediately at the point of registration. He emphasizes taking the time to understand customers' problems and...

In this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy.  Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses the importance of self-reported attribution, the critical difference between demand creation and demand capture, and how to revamp marketing...

How do you build trust amidst the data overwhelm? Dan Sanchez joins the show to help us navigate the infocalypse. Dan dives into the changing landscape of marketing on Linkedin. He says we need to shift away from pontification to trust-building. Dan and Logan Lyles explore the recent changes on LinkedIn, and discuss audience building, content strategy, and concerns about the platform's shift towards becoming pay-to-play. They also talk about the power of relationships, networking, and the...

Is Nearbound Marketing all hype, or can you actually put it into play? Blake Williams, CEO of Amp Factor, came on the podcast to discuss creating and capturing demand in marketing. We explore how Nearbound Marketing can harvest existing demand and close the gap between unmet expectations and potential solutions. We discuss the importance of Nearbound marketing and co-selling. Plus, Blake shares the specific ABM marketing tactics he’s used to target specific accounts. 00:15 The myth of...

How do you find partners that make sense for your business? Logan Lyles and Sam Dunning discuss two effective strategies to drive collaborations and build long-term partnerships. Sam Dunning, co-owner of WebChoice, gives strategies for driving introductions and creating long-term partnerships with new partners. They explore tactics for identifying potential partners, engaging with them, and creating content together.  Sam and Logan talk about the benefits of collaboration through articles,...

Logan Lyles just got back from HubSpot’s INBOUND 2023. He shares three Nearbound tactics he used to make an event he hosted a killer success. Logan tells how he used partnerships, influence, and dark social to sell out an event at INBOUND within 24 hours.  Logan breaks it down step by step. This is where Nearbound theory meets reality. Listen to how he leveled up his marketing by using a Nearbound motion. Highlights: 00:00 Intro 00:34 GTM is changing - the future is Nearbound 01:58...

LinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn. Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and optimizing your profile on LinkedIn. Ali shares insights on getting her team to post regularly and helping them overcome their fear of appearing boastful. She emphasizes the...

Sidney Waterfall, Senior Vice President of Growth at Refine Labs, joins the show to discuss The Vault, Refine Labs’s collection of marketing resources. Sidney dives into how they are actively creating the vault. This includes everything from employee incentive programs for creating content to strategic community engagement and peer reviewing data. Sidney shares tactics they’ve come up with to balance the creation of the vault alongside client work.

Jakub (Kuba) Grajcar, Content Marketing Manager at ZenPilot, joins the show to discuss his experience running a survey campaign to create original research hand-in-hand with strategic partners. ZenPilot, Kuba explains how he incorporated partners at each step of the campaign. He tells how he identified good partners, strategized content, collected responses, and shared insights with partners. Kuba also divulged the promotion strategy for the survey, which included PPC promotion and partnering...

Jess Cook, Head of Content at Lasso, shares her approach for finding employees who used to be customers of your brand and using their insights to inform your marketing content. She unpacks how to document who these customers-turned-employees are and gives tips for how to work with them. She emphasizes the need to make them feel like the ‘rockstar,’ by making it a low lift for them. She also divulges what she’s learned about how to help them feel comfortable on camera.

Kevin Hospodar, Sr. Director of Marketing & Demand at Mindmatrix, discusses how to evaluate evangelist partners in your niche. Kevin shares strategies he’s seen work for better collaboration between sales and marketing, as well as tips for in-person networking. He reveals tactics for optimizing for micro-content, scaling marketing efforts, and making existing partnerships more effective.

Kenny Lange is a business coach for agency owners. He joins the show to discuss how he’s using nearbound marketing to generate leads and how he approaches relationships in his business. He discusses what’s worked for him, his mindset when it comes to partnerships, and prioritizing your clients’ needs. He shares how his mission of bringing value to his clients is his top priority, whether that be by doing it himself or connecting them to partners.

JK Sparks, Head of Marketing at AudiencePlus, discusses a recent event series he partook in with Mutiny, Clearbit, and Sweet Fish Media. He dives into logistics, from choosing cities and speakers to communicating with everyone pre, during, and post event. JK shares how they kept the content fresh at each stop and tactics for getting speakers to promote the events. JK even adds some information about an offline acquisition tracking strategy he came up with for some of his own in-person promotion.

Ryan Musselman, Founder and CEO of Parade Studio, discusses how you can empower employees to be evangelists for your brand. He discusses specific LinkedIn strategies, how to keep employees engaged, and incentive structures to ensure everyone is bought in.

Tyler Calder, CMO at PartnerStack, talks about what partnerships can learn from marketing. “The people who go furthest in their careers,” says Tyler, “are the ones that step outside of their function and say, ‘We have limited chips to place. I think we should place them over here, even though that isn’t in my technical function as it’s defined.’”  Check out a previous episode featuring Jen Spencer, CEO at SmartBug, that touches on similar themes here: https://www.youtube.com/watch?v=Il4QYSyVPjY

Today's Marketing Together episode is a cross-pod takeover from PartnerUp. The episode features Kathleen Booth, CMO at Pavilion. She defines community, unpacks the delicate balance between fueling and squelching one, and explains the "community revolution" where early stage companies are focusing on building communities before products. 

In today’s episode, we look back at a previous episode featuring Nick Bennett, host of the Anonymous Marketer podcast and co-founder of ClubPF. This episode dives into influencer marketing. We cover how to evaluate potential people to work with, understanding their motivations, and how to structure incentives to create long-term relationships and creative ideas. How do you build your brand into one creators are jumping out of their seats to work with? Tune in to find out more! Check Nick out...

Ethan Beute, Chief Evangelist at BombBomb, emphasizes focusing on who over how many. While some solely emphasize the size of the audience they’re reaching, Ethan shares tactical tips for account-based marketing and co-creating content with potential buyers. His strategies, which include podcasting and writing books, can allow you to reach the people who will actually impact your company’s revenue in a way that resonates.  Ethan covers everything from working with sales and CS to select...

Logan shares a framework he’s put together based on everything he’s learned from hosting Marketing Together so far. He shares background about the term ‘nearbound’ and explains how it connects to the framework he developed. The framework helps you understand how connecting with and activating partners, advisors, customers, and employees can help you to surround your ideal buyers with relevant information from trusted sources. Logan shares tactics for making this play work, such as how to...

Zoë Hartsfield, Head of Marketing at Swantide, joins the show to discuss the right way to go about employee evangelism campaigns. She shares strategies that have led the Swantide team to get 500,000 to a million LinkedIn impressions across all employee posts for particular campaigns.  Zoë breaks down creating unique content for different people to post, making it simple for lots of people to participate, encouraging those wary of social media, getting people to engage with each other's...