Zoë Hartsfield, Head of Marketing at Swantide, joins the show to discuss the right way to go about employee evangelism campaigns. She shares strategies that have led the Swantide team to get 500,000 to a million LinkedIn impressions across all employee posts for particular campaigns.  Zoë breaks down creating unique content for different people to post, making it simple for lots of people to participate, encouraging those wary of social media, getting people to engage with each other's posts, and tracking analytics.