In this episode, Logan speaks with Justin Rowe with Impactable about: What are LinkedIn Thought Leader Ads? Justin's "pond theory" about LinkedIn 3 types of Thought Leader Ads you can run (& how to execute them) Some Extra Resources You'll Enjoy:  Thought Leader Ad Example #1 (Cold) ...

In this episode, Logan speaks with Jessica Fewless with Inverta about: What is Nearbound ABM? How is it different from "standard" ABM strategy? Why is Nearbound ABM important right now? The 8 steps to execute a Nearbound ABM strategy this year To see the full video version of this...

In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'.  The conversation...