In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'.  The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products.  To see the full video version of this conversation, check out: Nearbound Marketing on YouTube If you enjoyed this conversation & want easily search through past episodes, check out: LoganLyles.com ------ Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience. Learn more: Nearbound Marketing with Reveal