In this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy.  Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses the importance of self-reported attribution, the critical difference between demand creation and demand capture, and how to revamp marketing strategies with customer insights. He suggests operationalizing the system by prioritizing content creation to reach a wider audience, and stresses that the product is as important as the promotional strategies. Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience. Learn more: Nearbound Marketing with Reveal