Description
Tyler Calder, CMO at PartnerStack, talks about what partnerships can learn from marketing. “The people who go furthest in their careers,” says Tyler, “are the ones that step outside of their function and say, ‘We have limited chips to place. I think we should place them over here, even though that isn’t in my technical function as it’s defined.’”
Check out a previous episode featuring Jen Spencer, CEO at SmartBug, that touches on similar themes here: https://www.youtube.com/watch?v=Il4QYSyVPjY
In this episode, Logan speaks with Justin Rowe with Impactable about:
What are LinkedIn Thought Leader Ads?
Justin's "pond theory" about LinkedIn
3 types of Thought Leader Ads you can run (& how to execute them)
Some Extra Resources You'll Enjoy:
Thought Leader Ad Example #1 (Cold)
...
Published 01/19/24
In this episode, Logan speaks with Jessica Fewless with Inverta about:
What is Nearbound ABM?
How is it different from "standard" ABM strategy?
Why is Nearbound ABM important right now?
The 8 steps to execute a Nearbound ABM strategy this year
To see the full video version of this...
Published 01/12/24