How do you find partners that make sense for your business? Logan Lyles and Sam Dunning discuss two effective strategies to drive collaborations and build long-term partnerships. Sam Dunning, co-owner of WebChoice, gives strategies for driving introductions and creating long-term partnerships with new partners. They explore tactics for identifying potential partners, engaging with them, and creating content together.  Sam and Logan talk about the benefits of collaboration through articles, listicles, and playbooks, to optimize websites for better search rankings. He also shares how you can use trust to collaborate with partners to help your business grow further and faster—together. 00:28 Tap into trust and partnerships 00:55 Intros are huge 03:32 Partner up to extend your level of services to customers 06:51 Do what you do best; partner up on the rest 07:22 Find more ways to serve your customer 07:46 Partner up with those you already trust 11:19 Invite potential partners on your podcast 12:03 Look for ways you can offer complimentary solutions to prospective partners 14:22 Use a short video series as an alternative to a podcast 24:15 Embedding videos in your articles help them rank in Google 25:22 How to measure partnership success 29:20 What to avoid in partnerships? 30:54 Make sure you're laser-focused when you have guests on your podcasts P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.