Ethan Beute, Chief Evangelist at BombBomb, emphasizes focusing on who over how many. While some solely emphasize the size of the audience they’re reaching, Ethan shares tactical tips for account-based marketing and co-creating content with potential buyers. His strategies, which include podcasting and writing books, can allow you to reach the people who will actually impact your company’s revenue in a way that resonates.  Ethan covers everything from working with sales and CS to select guests to reaching out to guests and following up after with personalized videos and strategies for helping to make guests feel confident and comfortable. At the root, Ethan’s suggestions are all about showing up authentically and creating real, trust-centered relationships.