In this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native demand from in-market customers immediately at the point of registration. He emphasizes taking the time to understand customers' problems and communicating in a conversational manner that resonates with them. He also shares his approach to creating multi-step registration processes that gather first-party data, allowing for targeted marketing and follow-up with potential customers. Want to see the process map Justin mentions in this episode, head over to the Nearbound Marketing podcast on YouTube: Nearbound Marketing on YouTube Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience. Learn more: Nearbound Marketing with Reveal