Logan Lyles just got back from HubSpot’s INBOUND 2023. He shares three Nearbound tactics he used to make an event he hosted a killer success. Logan tells how he used partnerships, influence, and dark social to sell out an event at INBOUND within 24 hours.  Logan breaks it down step by step. This is where Nearbound theory meets reality. Listen to how he leveled up his marketing by using a Nearbound motion. Highlights: 00:00 Intro 00:34 GTM is changing - the future is Nearbound 01:58 Nearbound matters because buyers have changed 02:22 We've moved to the WHO economy  03:06 Partnerships is not a department; it's a strategy 03:33 Build relationships and maintain trust 03:53 Market with the market, not to the market 05:34 Takeaways from INBOUND 06:03 How to sell out a private event in under 24 hrs 06:11 Form relationships with influencers 06:48 Post in private Facebook groups relevant to your ICP 07:49 Partner with your partners 08:11 Partner up on your booth 10:15 Secure commitments from larger organizations 12:09 Trade resources with a larger organization P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.