Jess Cook, Head of Content at Lasso, shares her approach for finding employees who used to be customers of your brand and using their insights to inform your marketing content. She unpacks how to document who these customers-turned-employees are and gives tips for how to work with them. She emphasizes the need to make them feel like the ‘rockstar,’ by making it a low lift for them. She also divulges what she’s learned about how to help them feel comfortable on camera.