Logan shares a framework he’s put together based on everything he’s learned from hosting Marketing Together so far. He shares background about the term ‘nearbound’ and explains how it connects to the framework he developed. The framework helps you understand how connecting with and activating partners, advisors, customers, and employees can help you to surround your ideal buyers with relevant information from trusted sources. Logan shares tactics for making this play work, such as how to evaluate who to work with and how to educate them on content creation. Check out the PartnerHacker manifesto here: https://partnerhacker.com/the-partnerhacker-manifesto-trust-is-the-new-data/