Is Nearbound Marketing all hype, or can you actually put it into play? Blake Williams, CEO of Amp Factor, came on the podcast to discuss creating and capturing demand in marketing. We explore how Nearbound Marketing can harvest existing demand and close the gap between unmet expectations and potential solutions. We discuss the importance of Nearbound marketing and co-selling. Plus, Blake shares the specific ABM marketing tactics he’s used to target specific accounts. 00:15 The myth of creating demand 01:34 We don't create demand; we meet customers unmet expectations 02:54 Marketers are too vague. You need a single persona. 03:50 Harvesting demand, not creating demand 05:05 Get specific with account-based marketing 05:29 Don't be hypothetical with your marketing 05:42 Nearbound marketing plays 06:34 Tactical Nearbound plays 14:56 How to know if your marketing is working 25:44 Using AI to improve your marketing efforts P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.