How do you build trust amidst the data overwhelm? Dan Sanchez joins the show to help us navigate the infocalypse. Dan dives into the changing landscape of marketing on Linkedin. He says we need to shift away from pontification to trust-building. Dan and Logan Lyles explore the recent changes on LinkedIn, and discuss audience building, content strategy, and concerns about the platform's shift towards becoming pay-to-play. They also talk about the power of relationships, networking, and the art of asking insightful questions. Dan also shares his 30-30-30 plan—his system for gaining influence on LinkedIn. Highlights: 00:29 LinkedIn reach is going down 03:43 LinkedIn algorithm changes 05:16 Tell; show; share 09:03 Learn from failure 10:33 Enough pontification 10:53 We need more trust, less data 13:31 Start small 14:49 Best formats on LinkedIn 16:50 Learn out loud and lead with curiosity 19:22 The 30-30-30 plan 24:58 How to activate Nearbound Evangelists 28:42 Record personal videos with loom P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.