Jakub (Kuba) Grajcar, Content Marketing Manager at ZenPilot, joins the show to discuss his experience running a survey campaign to create original research hand-in-hand with strategic partners. ZenPilot, Kuba explains how he incorporated partners at each step of the campaign. He tells how he identified good partners, strategized content, collected responses, and shared insights with partners. Kuba also divulged the promotion strategy for the survey, which included PPC promotion and partnering with a PR firm.