In this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs.  Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how they compensate their referral partners within the program. He also underscores the importance of creating cost-efficient customer acquisition channels, with a big emphasis on referral programs, and the need for a low-friction, high-trust environment that encourages referrals. Additionally, Cole highlights the significance of having good data and tracking the right customer interaction metrics to optimize referral programs. To see the full video version of this conversation, check out: Nearbound Marketing on YouTube If you enjoyed this conversation & want easily search through past episodes, check out: LoganLyles.com ------ Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience. Learn more: Nearbound Marketing with Reveal