LinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn. Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and optimizing your profile on LinkedIn. Ali shares insights on getting her team to post regularly and helping them overcome their fear of appearing boastful. She emphasizes the importance of consistency and provides tips for overcoming common challenges. Highlights from the show:   00:40 How to equip your LinkedIn leadership team 01:45 What is a LinkedIn evangelist? 04:04 Building employee advocacy 06:47 Don't just repeat the company blog; build relationships 08:59 People follow people, not companies, on LinkedIn 10:06 LinkedIn is the place people go to validate who you are 13:01 Put together a LinkedIn training course for your employees 15:41 Salespeople REALLY need to leverage LinkedIn 18:38 Make LinkedIn approachable for your employees 19:35 How can leaders start encouraging their employees to post on LinkedIn 19:35 Connections, commenting, and content 20:37 Optimize your LinkedIn profile 23:16 Optimizing your profile photo 29:22 Create a list of those your team should connect with on LinkedIn  30:54 Commenting is SO undervalued 32:48 What should you share on LinkedIn? 34:07 Follow your customers and prospects 35:32 Add value with your comments 36:36 It's not about you 37:07 Comments light up the LinkedIn algorithm 39:40 Create a 30-day LinkedIn plan 45:42 Get team members to support each other's posts 50:38 Create accountability with your team 52:57 Tracking LinkedIn analytics 54:56 Building out a home studio 56:05 Optimizing content for mobile vs. desktop 58:07 Optimizing the hook, the body, and the CTA 58:27 The most common mistake newbies make on LinkedIn 59:00 Use the inverted pyramid approach when posting P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.