Logan shares his take on where hiring lists may be headed in the near future. Logan argues one of the three personas, buyers, can allow marketing teams to strategically ‘reach into the market.’ He adds color to the discussion with various comments he got on a LinkedIn post covering the same topic.  You can check out that LinkedIn post here:...

Tim Davidson, Senior Director of Marketing at Directive, and Bryttney Blanken, Senior Demand Gen Manager at Metadata, discuss a new feature allowing companies to sponsor employee LinkedIn posts. This allows you to boost the performance of organic content. Bryttney shares her promising results from participating in the beta trial. Check out Bryttney’s LinkedIn post here: https://www.linkedin.com/feed/update/urn:li:activity:7061419529368715265/

Isaac Morehouse, co-founder of PartnerHacker and CMO at Reveal, joins the show to discuss his total account checklist. He covers the process he and the team at Reveal are using to foster organic relationships with partners and customers at every step of the way.

Let’s make webinars suck less! Casey Hill, Head of Growth at Bonjoro, joins the show to share what he’s learned about making webinars uniquely valuable. He shares strategies for combining pre-recorded content with a live audience as well as tips and tricks for personalized follow-ups at scale. What if you’re a smaller brand partnering on a webinar with a larger company? How can you assess what about your team and audience will be valuable to the larger company even though you’ve got a bit...

How can you display your product and expertise in a compelling, engaging way? While TikTok is gaining attention in B2B, today’s guest, Gaetano DiNardi, formerly the VP of Growth at Aura and currently a growth advisor to many brands, argues YouTube is the better choice. It allows for in-depth product-showcasing as well as being a great place to target key search terms. While some brands ignore YouTube because it’s cumbersome to produce video content, Gaetano reminds us that viewers aren’t...

Do you have strategic advisors in your corner or are trying to bring some on board? Today’s episode features Brandon Redlinger, VP of Marketing at Crosschq. We unpack how to approach advisors to get them on board as well as how to engage them once they’ve started working with you.  Gain insights about how to position the networking opportunity of becoming a strategic advisor, approaches to vesting schedules, where to leverage advisors’ domain expertise on content strategy, and how to run...

Jen Spencer, CEO of SmartBug, a full-service revenue-driving digital agency, shares her essential tips and tricks for partner marketing.  She gives insights that will help you learn how to effectively map out the conversion process early with partners, bring multiple partners together, and understand the success or failure of a co-marketing campaign. If you’re trying to figure out how to effectively add partner marketing to your strategy to further extend the reach of your brand, this...

Got a few weirdo’s on your partnerships team? Often us partnerships folks are our own unique blend of sales, marketing, and other previous experience. We can take that mixture, super charge it with a bit of training and connections to other smart partner professionals, and apply it to solve problems in unique ways, figuring out how to slot partners into sales and marketing plays. As Cory Snyder, VP of Partnerships at Sendoso, says, “bringing in different partners is like getting to pull...

A 30 day Jeep tour?!? Recently, guest Nick Capozzi embarked on a tour around the western United States where he partnered with various brands and influencers. He and his team made content along the way, capturing video of raw, authentic moments and bringing fresh scenery to people’s LinkedIn feeds.  Nick is head of storytelling at Demostack. With a background in sales, Nick discusses the activation step that marketers sometimes miss. He covers what went well on the Jeep tour, what he’d do...

Jen Allen does community growth at Lavender. Lavender has had success using fresh marketing and community engagement tactics to leverage social media to better understand their target users and get them excited about the Lavender product.  On today’s show, Jen discusses how her background in sales and being an online creator prepared her for her current community growth role. (Or, as Lavender likes to call it, “area,” instead of “role.”)  How do you find the communities your target users...

Rachel Gianfredi, Sr. Manager of Partner and Product Marketing at G2, joins us to discuss a recent co-marketing campaign she and the team at G2 executed with ZoomInfo. Rachel covers how to secure executive buy-in, the importance of understanding the priorities of each of the members of your external and internal teams, and the fact that partnerships are not one-off projects, but long-term strategies and relationships.  The campaign for the G2 and ZoomInfo integration utilized a wait list,...

We know that we go further faster when we’re marketing together. But, marketing with who? How do we evaluate strategic groups and individuals in the market and figure out how to partner with them in ways which make both parties feel like they’re winning?  In today’s episode, we dive into the nuts and bolts of influencer marketing, from how to evaluate potential people to work with, to understanding their motivations, to how to structure incentives and deals in ways that lead to long-term...

Are you thinking about implementing an influencer marketing strategy? You may be wondering which influencers to approach, how to approach them, and how to structure the deal in a way that actually leads to results. If you’ve already started using this lucrative strategy, you’re probably trying to figure out which metrics are most important and how to analyze and share results to make the partnership stronger next time ‘round. Today’s guest, Arthur Castillo, is head of evangelism and dark...

Today, CMO of Airmeet Mark Kilens joins me to talk about using events to drive your marketing. Events are not about you and your business. Events are about your customers!  During the episode, we touch on how you can go further and faster with an event-led growth strategy. Events can bring in leads - of course. But great events are about playing the long game, building a reputation, and creating trust. Create a great experience for them that builds trust with you and your brand. If you...

Welcome to the second-ever episode of Market[ing] Together! Today, Sweet Fish Media Founder James Carbary joins me to talk about the category he came up with, content-based networking. During the episode, we touch on how he uses content to build relationships, the 3 content marketing motions every B2B brand should hold, and why his company has gone from marketing together with lots of individuals that fit their buyer persona, to fewer more strategic relationships.  If you want a...

Welcome to the first-ever episode of Market[ing] Together! Today, Databox CEO Pete Caputa joins me to talk about content marketing. His small team of marketers managed to ship over 1,000 articles and bring together over 30,000 contributors. That's not easy. Today, Pete's giving us an inside look into the system that made that possible. Pete shares Databox's process for creating a scalable content engine, how they managed to involve so many people in their content, why marketers need to...

You may have heard it said that your marketing should position your company as a guide, rather than the hero of the story.  Your Prospects are the hero and you're the guide. You're the Obi wan to their Luke Skywalker, the Gandalf to their Frodo or my personal favorite, the Dumbledore to their Harry Potter.  But what if you don't have the experience to actually be that guide? What do you do then?  You see a lot of marketing leaders right now are trying to position their brand as that guide,...