You may have heard it said that your marketing should position your company as a guide, rather than the hero of the story.  Your Prospects are the hero and you're the guide. You're the Obi wan to their Luke Skywalker, the Gandalf to their Frodo or my personal favorite, the Dumbledore to their Harry Potter.  But what if you don't have the experience to actually be that guide? What do you do then?  You see a lot of marketing leaders right now are trying to position their brand as that guide, wizard, staff, lightsaber and all, but they don't have the actual experience within their marketing team, or even within their walls that provide that guidance.  But what if you could partner with those who were qualified? What if you could create 1000s of pieces of blog content co authored by practitioners in your market? What if you could partner with influencers and content creators in your niche to resonate with your ideal audience?  On this show, we share the stories and unpack the strategies that b2b brands are using just like this to market together with customers, partners, prospects, influencers and others in the communities that they serve.  Together, they're able to guide their buyers to their promised land. If you're tired of marketing alone and want to hear how others are doing it differently.  Follow the show on Apple podcasts, Spotify, or wherever you do your podcast listening and learn how you can go further faster by marketing together