We know that we go further faster when we’re marketing together. But, marketing with who? How do we evaluate strategic groups and individuals in the market and figure out how to partner with them in ways which make both parties feel like they’re winning?  In today’s episode, we dive into the nuts and bolts of influencer marketing, from how to evaluate potential people to work with, to understanding their motivations, to how to structure incentives and deals in ways that lead to long-term relationships, more creative ideas, and better end products. How do you build your brand into one creators are jumping out of their seats to work with?