New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees) | Tim Davidson & Bryttney Blanken
Description
Tim Davidson, Senior Director of Marketing at Directive, and Bryttney Blanken, Senior Demand Gen Manager at Metadata, discuss a new feature allowing companies to sponsor employee LinkedIn posts. This allows you to boost the performance of organic content.
Bryttney shares her promising results from participating in the beta trial.
Check out Bryttney’s LinkedIn post here: https://www.linkedin.com/feed/update/urn:li:activity:7061419529368715265/
In this episode, Logan speaks with Justin Rowe with Impactable about:
What are LinkedIn Thought Leader Ads?
Justin's "pond theory" about LinkedIn
3 types of Thought Leader Ads you can run (& how to execute them)
Some Extra Resources You'll Enjoy:
Thought Leader Ad Example #1 (Cold)
...
Published 01/19/24
In this episode, Logan speaks with Jessica Fewless with Inverta about:
What is Nearbound ABM?
How is it different from "standard" ABM strategy?
Why is Nearbound ABM important right now?
The 8 steps to execute a Nearbound ABM strategy this year
To see the full video version of this...
Published 01/12/24