Description
Let’s make webinars suck less! Casey Hill, Head of Growth at Bonjoro, joins the show to share what he’s learned about making webinars uniquely valuable. He shares strategies for combining pre-recorded content with a live audience as well as tips and tricks for personalized follow-ups at scale.
What if you’re a smaller brand partnering on a webinar with a larger company? How can you assess what about your team and audience will be valuable to the larger company even though you’ve got a bit less human-power? No matter the size of each team, what’s a good framework for setting expectations from the get? Tune in for all this and more before Zoom-fatigue kills your sucky webinars.
In this episode, Logan speaks with Justin Rowe with Impactable about:
What are LinkedIn Thought Leader Ads?
Justin's "pond theory" about LinkedIn
3 types of Thought Leader Ads you can run (& how to execute them)
Some Extra Resources You'll Enjoy:
Thought Leader Ad Example #1 (Cold)
...
Published 01/19/24
In this episode, Logan speaks with Jessica Fewless with Inverta about:
What is Nearbound ABM?
How is it different from "standard" ABM strategy?
Why is Nearbound ABM important right now?
The 8 steps to execute a Nearbound ABM strategy this year
To see the full video version of this...
Published 01/12/24