Got a few weirdo’s on your partnerships team? Often us partnerships folks are our own unique blend of sales, marketing, and other previous experience. We can take that mixture, super charge it with a bit of training and connections to other smart partner professionals, and apply it to solve problems in unique ways, figuring out how to slot partners into sales and marketing plays. As Cory Snyder, VP of Partnerships at Sendoso, says, “bringing in different partners is like getting to pull different levers.” It can allow you to have greater reach while spending less money, extending the power of your brand. Cory dives into all the tactical aspects of leading a killer partner department, from attribution to metrics of success, to ways to increase solid communication across internal departments.