Are you thinking about implementing an influencer marketing strategy? You may be wondering which influencers to approach, how to approach them, and how to structure the deal in a way that actually leads to results. If you’ve already started using this lucrative strategy, you’re probably trying to figure out which metrics are most important and how to analyze and share results to make the partnership stronger next time ‘round. Today’s guest, Arthur Castillo, is head of evangelism and dark social at Chili Piper. We dive into how Chili Piper has approached influencer marketing differently and how that’s enabled them to see real advantages and results.  Another topic up for discussion today is cross-community evangelism, a new way to partner with people who are trying to reach the same audience as you on micro, in-person events. As always, this episode will break down what Arthur has tried, what he’s seen work, and what he’d skip next time to help you add better marketing tools to your tool kit and market better, together.