Welcome to the second-ever episode of Market[ing] Together! Today, Sweet Fish Media Founder James Carbary joins me to talk about the category he came up with, content-based networking. During the episode, we touch on how he uses content to build relationships, the 3 content marketing motions every B2B brand should hold, and why his company has gone from marketing together with lots of individuals that fit their buyer persona, to fewer more strategic relationships.  If you want a bite-sized summary of each episode delivered straight to your inbox, subscribe here: https://podcasts.partnerhacker.com/marketing-together