A 30 day Jeep tour?!? Recently, guest Nick Capozzi embarked on a tour around the western United States where he partnered with various brands and influencers. He and his team made content along the way, capturing video of raw, authentic moments and bringing fresh scenery to people’s LinkedIn feeds.  Nick is head of storytelling at Demostack. With a background in sales, Nick discusses the activation step that marketers sometimes miss. He covers what went well on the Jeep tour, what he’d do differently next time, and marketing and outreach tactics he’s seen others using that have gotten him to engage.