Rachel Gianfredi, Sr. Manager of Partner and Product Marketing at G2, joins us to discuss a recent co-marketing campaign she and the team at G2 executed with ZoomInfo. Rachel covers how to secure executive buy-in, the importance of understanding the priorities of each of the members of your external and internal teams, and the fact that partnerships are not one-off projects, but long-term strategies and relationships.  The campaign for the G2 and ZoomInfo integration utilized a wait list, which has been somewhat unusual thus far in partner marketing. We dive into all the strategies the G2 team used during that campaign and what Rachel would prioritize differently next time around. As you can see in the title, this was not your grandma’s co-marketing campaign.