How can you display your product and expertise in a compelling, engaging way? While TikTok is gaining attention in B2B, today’s guest, Gaetano DiNardi, formerly the VP of Growth at Aura and currently a growth advisor to many brands, argues YouTube is the better choice. It allows for in-depth product-showcasing as well as being a great place to target key search terms. While some brands ignore YouTube because it’s cumbersome to produce video content, Gaetano reminds us that viewers aren’t looking for incredible production quality. “They want someone who knows their problem. And who can come across as intelligent and confident on camera.” Gaetano suggests ideas for a long form video strategy. Mixing longer comprehensive videos explaining a specific topic with shorter videos like “top 5 trends” in a particular area works well. Gaetano proposes listening to Gong calls to come up with a list of target keywords.