Jen Spencer, CEO of SmartBug, a full-service revenue-driving digital agency, shares her essential tips and tricks for partner marketing.  She gives insights that will help you learn how to effectively map out the conversion process early with partners, bring multiple partners together, and understand the success or failure of a co-marketing campaign. If you’re trying to figure out how to effectively add partner marketing to your strategy to further extend the reach of your brand, this episode will give you strategies you can implement now.