Description
Logan shares his take on where hiring lists may be headed in the near future. Logan argues one of the three personas, buyers, can allow marketing teams to strategically ‘reach into the market.’ He adds color to the discussion with various comments he got on a LinkedIn post covering the same topic.
You can check out that LinkedIn post here: https://www.linkedin.com/posts/loganlyles_b2b-marketing-journalism-activity-7058500155452379136--B9S?utm_source=share&utm_medium=member_desktop
Check out a previous Marketing Together episode covering a similar topic with guest Brandon Redlinger:
https://youtu.be/bBitQQrOP2A
In this episode, Logan speaks with Justin Rowe with Impactable about:
What are LinkedIn Thought Leader Ads?
Justin's "pond theory" about LinkedIn
3 types of Thought Leader Ads you can run (& how to execute them)
Some Extra Resources You'll Enjoy:
Thought Leader Ad Example #1 (Cold)
...
Published 01/19/24
In this episode, Logan speaks with Jessica Fewless with Inverta about:
What is Nearbound ABM?
How is it different from "standard" ABM strategy?
Why is Nearbound ABM important right now?
The 8 steps to execute a Nearbound ABM strategy this year
To see the full video version of this...
Published 01/12/24