Description
Today, CMO of Airmeet Mark Kilens joins me to talk about using events to drive your marketing.
Events are not about you and your business. Events are about your customers!
During the episode, we touch on how you can go further and faster with an event-led growth strategy. Events can bring in leads - of course. But great events are about playing the long game, building a reputation, and creating trust.
Create a great experience for them that builds trust with you and your brand.
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In this episode, Logan speaks with Justin Rowe with Impactable about:
What are LinkedIn Thought Leader Ads?
Justin's "pond theory" about LinkedIn
3 types of Thought Leader Ads you can run (& how to execute them)
Some Extra Resources You'll Enjoy:
Thought Leader Ad Example #1 (Cold)
...
Published 01/19/24
In this episode, Logan speaks with Jessica Fewless with Inverta about:
What is Nearbound ABM?
How is it different from "standard" ABM strategy?
Why is Nearbound ABM important right now?
The 8 steps to execute a Nearbound ABM strategy this year
To see the full video version of this...
Published 01/12/24