Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex. On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over...

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace. Article available at: Link building for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal Lessons from two decades in two-sided platforms with Casey Winters...

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog Google is Rewriting...

This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy. Article available at: Keyword research for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter The Advanced Guide to Keyword Clustering, Tom Casano, Moz Domain Authority, SEO Learning Center, Moz Long-tail Keywords: What They Are and How to Get Search Traffic From Them,...

This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. Article available at: Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Technical SEO, The Beginner's Guide to SEO, Moz SEO Learning Center, Moz Technical SEO, Ahrefs Blog Technical SEO, Semrush Blog What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog How to Create an XML Sitemap (and Submit It to...

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. Article available at: Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy  Sources and further reading: What Crawl Budget Means for Googlebot, Google Search Central Spam policies for Google web search, Google Search Central Duplicate content: Causes and solutions, Joost de Valk, Yoast How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter How...

This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge. Article available at: Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy  Sources and further reading: How results are automatically generated, Google Search Here’s What We Learned About Organic Click Through...

For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK, the technical challenges of marketplace SEO, and much more!

Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell (GigMasters, Petworks) discuss what sets marketplaces apart from other websites in terms of SEO, and what Michael has learned in his decades-long experience of both marketplaces and optimizing them for search engines.

In this episode, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures, about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces.

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.

The final chapter of our Practical guide to building an online marketplace introduces a strategy marketplaces use to create a sustainable competitive advantage: community-building. By Christóbal Gracia.

This chapter of the Practical guide to building an online marketplace takes a closer look at one of the most crucial components of a sustainable marketplace business: trust. By Christóbal Gracia.

This episode looks at the marketplace metrics that reliably tell you how your business is doing. It shares the most important metrics that anchor all your marketing and growth activities. By Juho Makkonen.

In this chapter of the Practical guide, we help you find the right marketplace growth strategies. By Juho Makkonen.

This episode helps you find your first marketplace customers and plan your marketplace launch. By Christóbal Gracia.

This chapter of the Practical guide helps you build your marketplace supply: find and onboard your first providers. Written by Juho Makkonen.

This chapter of the Practical guide helps you design your marketplace transaction flow by finding the right approach for matching supply and demand. By Juho Makkonen.

Now that you've earned your customers' attention, this chapter of the Practical guide helps you point them to the right listing. It’s all about how to build your marketplace search engine. By Juho Makkonen.