This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge. Article available at: Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy  Sources and further reading: How results are automatically generated, Google Search Here’s What We Learned About Organic Click Through Rate, Brian Dean, Backlinko How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy  How to build your marketplace supply, Juho Makkonen, Marketplace Academy  How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter SparkToro Blog, SparkToro Beginners’ Guide to SEO, Moz Whiteboard Friday video series, Moz SEO tutorial video series, Ahrefs  Semrush Blog, Semrush Search Engine Journal SEO experts to follow: Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Areej Abuali is the founder of the Women in Tech SEO community and writes about technical SEO and inclusivity in the SEO field. A list of SEO tools to consider: Google Search Console helps you measure your site's search traffic and performance. Google Analytics is a free tool to track and report website traffic. Screaming Frog is an advanced SEO audit tool. Ahrefs, Moz, and SEMRush are the leading SEO SaaS platforms.  Google’s Lighthouse is an open-source, automated tool for improving the quality of web pages. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!