In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal An update to how we generate web page titles, Google Search Central Blog What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation 63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog Experts and companies to follow: Ross Simmonds Foundation Animalz Blog SparkToro Blog Rand Fishkin Amanda Natividad The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!