How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. Article available at: Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy  Sources and further reading: What Crawl Budget Means for Googlebot, Google Search Central Spam policies for Google web search, Google Search Central Duplicate content: Causes and solutions, Joost de Valk, Yoast How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy  How to turn your marketplace into a community, Cristóbal Gracia, Marketplace Academy  Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast SEO experts to follow: Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!