How often should you publish a new podcast episode? This is a commonly asked question in Podcast SEO. In this episode of Podcast Maps I look at Podcast Cadence and share data on the optimum publishing schedule for a podcast host. The algorithms have changed significantly in the last 2 years. Publishing 1 episode a month no longer works. add Graham Brown on Linkedin

How long should a podcast be? Questions about audio length are common for podcasters, especially when they start out. I'll share data on what the normal is for your category in this podcast episode of Podcast Maps. add Graham Brown on Linkedin

What is Podcast SEO? Why is my podcast audience static and not growing? Why aren't my guest shares converting into podcast audience growth? Here are the 7 episodes in Season 2 on Podcast SEO: 1) What is Podcast SEO? 2) How long should a podcast episode be? 3) How often should I publish new podcast episodes? 4) How to rank podcasts? 5) How to increase podcast audience 6) How to choose podcast category 7) How to find your podcast rankings The rules are changing, especially since the onset of...

In Episode 11 of Podcast Maps I look at how Clubhouse will impact Podcasting. Some people have suggested that Clubhouse signals the end of podcasting, but not so fast. Elon Musk on Clubhouse doesn't validate the business model. Remember he made $50 million selling flame throwers? I don't see people harping on about flame throwers as the next big thing. Elon can sell anything, doesn't validate that anything as the next big thing. The reality is that Clubhouse and Podcasting aren't competitors...

It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps, I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. You don't need to create a high production podcast like those on my Brand Originals Podcasts side, but you need to think about creating engaging narratives that keep listeners come back. You see, the algorithms of Spotify and Apple have...

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts are a growth area in the emerging podcast market. Now, we've already examined high production audio content like Wondery's Business Wars, but what about other brands and branded podcasts? When IKEA decided to scrap its iconic store catalogue and convert their content...

In Podcasting today it's getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audience, focusing your project on Promotion and Performance. In episode 8 of Podcast Maps I discuss the 3 questions you need to ask of your podcast agency to turn a podcast into a top ranking podcast: 1)...

This recording comes from my regular Podcasting for Brands webinar. In this webinar, I share 3 key trends shaping the Podcast Market globally: 1) Where podcasts are growing today (a look at high growth markets, consumer demographics and consumption patterns) 2) Changing Spotify and Apple algorithms (and what you need to change to stay in the rankings) 3) The Audio boom: how will Clubhouse, Fireside and Discord impact podcasting? This webinar features 1) The latest market data from our...

What makes Gary Vee's Audio Experience podcast a success? In episode 6 of Podcast Maps, I look at the importance of publishing cadence for your Show. Gary Vee publishes 30 episodes a month. That's a lot! You might not be able to publish every day, but you need to go beyond simply publishing 1 a month. It's getting harder to simply rely on one good episode a month. That's why you need to understand Podcast SEO. SEO performance of your podcast back catalogue is key to long term success....

How often should publish my podcast? This is the most often asked podcast question of all time at our Podcast Agency - Pikkal & Co. While most think that once a month is enough (or sometimes too much), the average number of episodes published in the Business category isn't 1 a month, it's 6.3! That means the average business podcast is publishing at least 1 episode a week (Gary Vee publishes 1 a day!). In this episode of Podcast Maps, we go deeper into the world of Podcast SEO and...

In today's Podcast Maps, we look at the chart topping Business Wars podcast. Business Wars is Wondery's most successful podcast and according to Podminer Podcast Authority Index the #1 Business Podcast in the world. Business Wars gets (roughly) between 2 and 5 million listeners an episode. How? The key to understand the success fo Business Wars and business podcasts is the difference between working "in" your podcast and working "on" it. Most amateurs rely on guests to build their audience...

Did you know the 3 key metrics for Podcast Success? 1) Audience... of course. But there are 2 more - potentially more important metrics to track. These are 2) Ranking and 3) Keyword SEO. If you're only tracking audience numbers you're stuck with the black box that is podcasting. You need to focus on the big picture of podcast metrics. Last time, in Episode 2 of Podcast Maps, I introduced the importance of Working "on" your podcast vs Working "in" your podcast. Today I'll share insights...

In Episode 2 of Podcast Maps, I talk about the importance of working "on" your podcast as opposed to working "in" it. The difference is key. Many podcasters rely on a "spiking" strategy to grow their podcast audience i.e. get good guest, get guest to share with audience. The problem with this strategy is that it rarely translates into organic growth. Each guest attracts an audience only interested in what the guest, not other guests or the host, has to say. Organic growth comes from...

What started primarily as a US based trend has now evolved into a global phenomenon. More than 500 million people listening to a podcast every week. Despite its size, podcasting is still at an early stage in its adoption curve. We are moving into the Early Adopter space, characterized by a polarization of market behaviour (heavy users vs critics). Business models are still relatively underdeveloped. Data from Episode 1 of Podcast Maps comes from my Podcast Market Report 2021.