Episodes
Getting listing leads in this time of social distancing will require new skills and methods---today we discuss how to market ourselves to specific companies or specific industries.
Published 11/20/20
Your sphere of influence is central to creating a predictable and repeatable business but, the fact of the matter is most entrepreneurs are not very good at building on their sphere or being deliberate about getting to know wealthier people Todays episode is about how to get to know centimillionaires---these are people that have 100M or more of net worth----. todays episode is going to explain how to find these people and how to build relationships.
Published 11/10/20
Todays guest is a guy that started out as a regular old real estate agent and leveraged the skills to lead Keller Williams as CEO I wanted to know how he engineers opportunity in his career and life and we get into a very honest conversation about the traits of success as well as, what he see for real estate in the future --in this conversation we get into how AI will impact the way we search for homes in the near future.
Published 10/30/20
Todays guest is a tech entrepreneur that has built a 20M dollar business by doing what agents are terrible at-----marketing themselves. We dig into what hes doing and how beating agents at their own game has allowed him to raise 5M dollars at a 20M company valuation
Published 10/23/20
Understanding your sales funnel and getting the right mix of online lead generation and offline lead generation strategies are the key to building an actual sales machine and gaining both financial and time freedom
Published 10/15/20
Most of you have taken classes or seminars on how to close a deal or how to persuade someone but, the problem with this kind of approach is that they are often linked with scripts making the whole process mechanical. . Todays guest is a best selling author and she is an expert personality profiler. We spend some time talking about personality profiles, why its important to know your profile and why its critical that you learn the tools to discover in 3 minutes....
Published 10/05/20
For a lot of people listening they would like to take advantage of market dynamics and many of us will but, for the vast majority of people---they will not take advantage of either the market or their skills for one reason. The reason people will not take advantage of the opportunities in front of them is that we all have limiting beliefs--for one person it might take the form of “I dont have money”, I dont have the right experience or connections or....
Published 10/02/20
Lately Ive been more interested in where people are seeing opportunity and what they are doing to try and exploit that area of opportunity. Todays guest is someone that used his grit dug in and did the work and is now reaping the rewards.. Once you start listening to this person you will realize that he didnt come from a money background and he started with literally nothing--I think
Published 09/23/20
Hey everybody--I hope you are crushing it wherever you are in the world. Today on the show I bring on one of the premiere marketers in this industry--chris smith of curaytor. where the low hanging fruit is in the market right now---how his clients are getting more listings and his whole thought process around digital advertising vs traditional media. I really enjoyed hearing....
Published 09/09/20
Today on the show---I have guy that sent me an email a year ago and told me he that I was going to feature him in the future---I responded that's great thinking I get a lot of people telling me that but, this guy has kept in touch and in his first year he did 120M in production.  That is certainly noteworthy but, this goes to show that anyone listening right now can do the same thing---I brought him on to talk about how he did it
Published 09/03/20
Theres so much going on that many of us dont know which way we should be going or what we should be doing. If your just starting to build a business you might be wondering if its ok for you to go out and knock on some doors and let your neighbors know you can help them ---let me assure you it is completely OK----this pandemic coupled with a very uncertain economic outlook has bolstered one to one, face to face interactions and right now might be the best time to capture market share.
Published 08/19/20
Todays episode I brought on a guy that has been through the last 3 economic/real estate downturns and took some hits but, came back huge.  I wanted to know what he thought we should all be doing through this pandemic and economically uncertain times. We talk about where to find opportunities and how to best position yourself to win once this market actually opens up and starts bleeding. This guy gets pretty excited so it was a really fun episode.
Published 08/12/20
Today we talk about the biggest opportunity in real estate during this pandemic. In looking for outsized opportunity we should look no farther than the boomers in our towns and cities. These people are aging out----we talk about the dynamics involved and how to go out and capture more business.
Published 08/04/20
Todays guest works alone--no team and is doing 176Million a year in production by herself.  I dig in and find out exactly how she transitioned from being an action sports journalist to selling real estate.  We talk about the exact steps she did from how she guerrilla marketed her way into the top echelon of the bay area.  The thing I love about this---is the steps she took are things we all can start right now
Published 07/20/20
Ive gotten a lot of emails asking “what should I do right now?” Theres a lot of fear in the market whether thats due to the pandemic-0--the economic fallout from this pandemic and this massive cultural shift. Theres no wonder theres a lot of fear out there---and fear is infectious--its catchy Todays guest is a best selling author, coach and national speaker on how to break your old models of thinking and harness your ultimate self. Im always up for learning how get to my ultimate self.
Published 07/03/20
It is exactly these types cataclysmic events that are not just disruptive but, potentially apocalyptic for how some industries conduct business and what types of information becomes transparent.  These sorts of changes that are immediate and require a 180 degree shift in outlook are both phenomenally destructive to legacy infrastructure and ways of conducting business.  Let me give you my rundown for this pandemic protest economic timeline---in the future ill refer to this as PPE moving...
Published 06/11/20
Todays guest runs a lead generation company for real estate agents. She has done a very good job of building her brand but, I was skeptical. She started to break down her pandemic strategy down by outlining some of the free methods we can use to build a brand.
Published 05/26/20
Today I bring on a man that owns the 10th largest real estate company in the US.  He has over 21K agents that follow his lead and because of best-selling book countless others that seek out his guidance I bring him on to talk about how to navigate this uncertain time—what changes we should be making and what big money guys are doing right now.  He drops some nuggets that we call all implement to be ahead of the market.
Published 05/16/20
Winning in todays environment has become guerilla warfare. It's more about moving from tactical position to tactical position instead of setting one single annual strategy. The world is moving so fast that we must set our sights on shorter-term wins instead of accomplishing long term goals. We must do this simply because we are unable to predict what the environment will look like 45 days from now.
Published 05/06/20
Today on the show I bring one of the premier coaches in the industry and we talk about what entrepreneurs are doing to capture their piece of the pie in todays environment.  We talk about the options available for small business owners --- We talk about what the smart entrepreneurs are doing right now and how you should be structuring your business for this rocky road ahead of us.
Published 04/28/20
The economy is looking like it could be worse than in 2008.  22 million have filed for unemployment and the fed is injecting cash as a bridge loan. If we can resume business as usual in 90-120 days we might be OK but, any longer than that things could get dark. I brought on todays guest to share what hes thinking and what his wall street coaching clients are doing.
Published 04/16/20
In a fast-paced changing market we must shift as fast as the market . We must try and stay one step ahead of where consumers think they world is heading. The problem is that whenever the future is unclear we often cannot determine what our true north should be. Today we talk about tried and true methods that will work in any environment.
Published 04/07/20
Jeff Cohn does 500 deals a year and he shares what he's doing right now to take advantage of this coronavirus real estate market. He shares what he's adding and removing from his sales and marketing arsenal. His ability to run his office virtually is making all the difference right now. He also shares the number of outbound calls he asks his team to complete and the closing ratios he gets.
Published 03/26/20
Today we discuss the pro's and cons of joining a team.  Finding mastery in the unlikeliest of places and why leaning into risk in scary  times (coronavirus) is the key to beating the competition.
Published 03/16/20
The amount of money you make is in direct proportion to the size of the vision you have for your future life. How to Build and share a vision that is so compelling you can attract the best talent in the market.  We also talk about How to advertise your unique value proposition so that you get the low hanging"come list me leads". We also talk about how to get ahead of this fast moving market.
Published 03/03/20