Anticipation of the reward from alcohol is one of the main reasons we stay stuck in the back and forth cycle. We believe alcohol will help us relax, unwind, deal with negative emotions, have fun, or connect with others. This is what causes cravings for alcohol. In this episode I’ll explain how we learn to associate certain things with drinking, how we can break these associations after we quit drinking, and 2 ways that you can reduce cravings. What to listen to next: E62: dopamine deep dive E197: making the decision to quit drinking E143: how to stay accountable in your sobriety E128: why cravings are so powerful  Sober Support: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Anger Management Program https://www.soberpowered.com/anger Sober Powered Skills (bonus episodes with practical application and coping skills) https://www.soberpowered.com/skills Weekly emails on Thursdays https://www.soberpowered.com/email Free resources https://www.soberpowered.com/free   Thank you for supporting this show by supporting my sponsors. Learn more: https://www.soberpowered.com/sponsors If you enjoyed this episode please consider buying me a coffee to support my work https://www.buymeacoffee.com/soberpowered Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices