IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance.

COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result.

In Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it.  First, we speak with Research Director, Lang McGilp, to discuss the large research project we have been working on since late March – […] The post Episode 20: COVID-19 Research in Saskatchewan appeared first on Stories of Market Research.

For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we're joined by Petrina Holoszyc, the Director, Research Partner at Validately to talk about how Validately helps researchers perform usability testing and more.

Sometimes referred to as UX testing, usability testing is an essential part of the digital development process. By testing websites or apps, organizations can be assured their product will behave as it was intended with its target user group, but further than that, it assures that the product will meet the user experience needs of that group. UX testing can produce insights that can guarantee better end usability and a better experience for end users. The post Episode 19: The Road to User...

As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment. For many employees, staying connected and engaged with their places of work has been something they have had to navigate – perhaps for the first time. So, for this episode, we’re diving into the topic employee engagement!

As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment. The post Episode 18: Cultivating and Maintaining Employee Engagement appeared first on Stories of Market Research.

We're back - and this time, we're talking niche panels! Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the...

Episode 16 of Stories of Market Research: The Insightrix Podcast is different from episodes we've produced in the past. Where past episodes have looked to speak with business leaders and research professionals from all over the globe to discuss different aspects of the market research industry, Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our business and our operations to the ongoing COVID-19 pandemic.

This episode of Stories of Market Research is different than the episodes we’ve produced in the past. Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our business and our operations to the ongoing COVID-19 pandemic. In the episode, we speak […] The post Episode 16: Update on COVID-19 & Remote Working appeared first on Stories of Market Research.

Stories of Market Research is back and we’re talking about market research associations. Market research associations play an important role in the insights and research industry. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR. In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with the association, and...

Stories of Market Research is back and we’re talking about market research associations. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR. In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with […]

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization. Data visualization and data representation are an important part of market research reporting because they make data sets that might be difficult to grasp at first glance more understandable and relatable. They merge esthetics with hard data to communicate research stories in...

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization. Data visualization and data representation are an important part of market research reporting because they make data sets that might be […]

The thirteenth episode of Stories of Market Research: The Insightrix Podcast is here. This episode is all about market research and marketing in China and features episode guest, Andrew Kuiler, who joins the conversation by telephone from Shanghai. Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand consultancy located in Shanghai, China. Doing a bulk of its business working with brands in the food and beverage space, Andrew and his company work with companies from all...

This episode is all about market research and marketing in China and features episode guest Andrew Kuiler, who joins the conversation by telephone from Shanghai. Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand consultancy located in Shanghai, China. Doing a bulk of its business working with brands in the food and […]

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode to get you through those summer days. In our latest podcast episode, Market Research & Prototype Testing, Duncan is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson. Ben is a partner at Conifer Research, a design research consultancy in Chicago that does has worked in prototype testing with brands that include Samsung, Pepsi, Nestle Purina and BP. On...

In our latest podcast episode, Market Research & Prototype Testing, our host is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson. Ben is a partner at Conifer Research, a design research consultancy in Chicago that has worked in prototype testing with brands that include Samsung, Pepsi, Nestle […]

Welcome to the Insightrix Recap of IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it! To kick off the episode, we speak with a client success manager with our Insightrix Communities […]

Insightrix was at IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it! To kick off the episode, we speak with a client success manager with our Insightrix Communities division, Jaclyn Whitley, to get the scoop on all the goings on at the conference, what the Insightrix Communities team got up to while they were there and...

Considering that Insightrix is an agile and independent market research company, always looking to explore and benchmark new and developing industries, we wanted to learn more about cannabis in Canada and explore the business sector further.

In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector. In the six months since cannabis legalization in Canada, we’ve seen a multi-billion-dollar economy spring up virtually overnight around cannabis – something that doesn’t happen all too often. Actually, you could say it’s a once in a lifetime occurrence. Since Insightrix is an agile and independent market research company, always looking to explore and benchmark new...

Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the knowledge and the strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days, to help...

Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the knowledge and the […]