Erin Richmond is the Chief Revenue Officer of sMedia, a digital advertising and marketing agency in the automotive industry. With years of experience in the industry, Erin has worked her way up from a customer success manager to overseeing the agency's customer-facing teams.  With a knack for connecting the dots and driving results, Erin joins us today to share the keys to unlocking efficiency in your dealership's marketing strategy. What We Discuss In This Episode: Decoding the Marketing...

Ashley Cavasos is the Marketing Director at Demontrond Auto Group in Houston. What We Discuss In This Episode: As the marketing director for Demontrond Auto Group in Houston, her journey from a temporary receptionist to a marketing powerhouse is a testament to the upward mobility available in the auto industry.  With an innate understanding of the dynamic interplay between marketing and operations, Ashley shares her journey, insights, and strategies that can reshape the way you approach...

Mike Draper, the former SWAT police officer and Air Force vet is making waves as a viral content creator and social strategy expert. His MBA mind, coupled with experience in real estate and mortgages, has enabled him to decode the secrets of social media success. Building a social channel with over 1.3 million organic followers, Mike’s unique approach proves that growing on Social Media is not a matter of luck but a result of strategic thinking. Mike shares his journey from the military to...

Rahim 'Cherry' Bhimani is the General Manager at Motorvation Trucks in Georgia. He started his career in the car business as a detailer and worked his way up to his current position. Rahim is known for his passion for solving problems and providing exceptional customer service. What We Discuss In This Episode: Rahim Bhimani, General Manager at Motorvation Trucks, joins us to discuss his journey in the car business and the unique aspects of General Manager at Motorvation Trucks. The largest...

Glenn Lundy is the only person in the world that grew a dealership 800% in 5 years, from 120 cars a month to 1000, in a small town of only 9600 people. He is also the founder of the 800 Percent Club. Known for his innovative and resilient mindset, Glenn shares insights on weathering storms in the auto industry, drawing inspiration from his vast experience and unique perspectives. What We Discuss In This Episode: Glenn Lundy joins us to discuss the doom and gloom that some people predict for...

Todd Hauser is the Executive Vice President, Strategic Partnerships at fullthrottle.ai. Todd has been actively involved in the automotive industry for over three decades. He has witnessed how the industry has evolved from the age of traditional advertising to digital marketing and, now, the era of generative AI.  What We Discuss in This Episode: Back in the time, marketing was relatively straightforward. Dealers could easily rely on media channels such as television, radio and print to...

International Keynote Speaker, Best Selling Author, Award -Winning Sales Strategist, and Former Automotive Dealer Principle. In this episode, I sit down with my dear friend, Lisa Copeland, after a decade-long hiatus from our last conversation. We delve into Lisa's journey from the automotive industry to the world of real estate and beyond. Discover the pivotal moments and stepping stones that led to her tremendous success. Join us as we discuss the power of people and leadership, as well as...

We all want more customers right? In this highly competitive world of auto - industry, turning prospects into loyal customers is a crucial skill for success. But It's always crucial to nurture prospects from the start so they become clients. Well in this episode, I want to share an exciting and innovative strategy with you that will revolutionize the way you turn prospects into loyal customers. So, whether you're watching this on YouTube or listening in, stick around because what we're about...

Today's episode I had the pleasure of sitting down with Crissy Burton. Crissy also known as the “The Car Fairy” Burton is based out of Indianapolis, Indiana working at one of the top 10 dealer groups in the United States and has surpassed many of her colleagues in just a span of five short years. In one month alone in 2021, Crissy was proud to have sold 73 units! That brought in a total gross profit of $182,000 for her dealership! Crissy generates her own ups and potential customers by...

This year has brought some health concerns to yours truly, and as a result I decided it was high time to pay closer attention to my health and wellness. Yes, I've lost weight and gained muscle, but most importantly I've gained a level of mental clarity I am not sure would have happened otherwise. It got me thinking about the widespread  outcomes of hustle culture throughout the industry and wondering what the true impact a lack of health is having across our industry. In this episode i had...

In this episode I had the opportunity to sit down and chat with Michael Heidner, who holds the position of Vice President of Analytics and Business Intelligence at Foundation Direct as well as Ben Yehle, who is the Measurement Lead at the Foundation. During our discussion we delved into the intricacies of analytics and explored how data driven decision making is shaping the evolving landscape. What We Discuss In The Episode: 1. Have you ever pondered how success in the industry goes beyond...

Kiera Fogg is the Vice President of Customer Experience and co-founder at Ribit, and Alva Senow is the Vice President of Sales and Finance at Ribit. Together, they've brought a revolutionary solution to the automotive industry with Ribit AI - Reinvention Initiative Between Industry and Technology. In this episode, we dive deep into the world of artificial intelligence dissecting the misconceptions and unveil AI's true potential for auto dealerships. In an industry where AI is met with mixed...

Andrew Myers is the owner of Parachute Video Ads. Andrew began in sales and marketing from as young as the age of 16 years old, selling toys door to door which eventually led him to stumble into the world of selling cars at staffed event sales all over the country. This led to the founding of a renowned video studio in Seattle, What's Next Media, which focused on automotive sales videos, eventually acquired by an automotive advertising firm. His next venture revolutionized video advertising....

Imagine an automotive conference that is as much educational as it is fun. Imagine not only getting to learn from the speakers but also networking with them! I'm talking about speakers like Jesse Cole, the owner of the Savannah Bananas baseball team, and Dr. Nicole Lipkin; a renowned Psychologist and leadership consultant. I'm also talking about industry juggernauts like Patrick Abad, Liza Borches, and dozens more. ASOTUCON is a one-of-a-kind automotive conference, and for a limited...

Janae Andrews is the Sales Leader at Andy Mohr Chrysler Dodge Jeep Ram. In this episode, we dive into Janae's journey, uncovering the secrets behind her remarkable success and her unique approach to car sales. In less than 3 years, Janae Andrews went from selling appliances at a local electronics shop to becoming one of the country’s top automotive salespeople. This Hyundai seller works on the floor and averages upwards of 50 deals per month, including monster months like June of 2020, which...

Jesse Cole is the founder of Fans First Entertainment, which owns and operates the Savannah Bananas and the Party Animals. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over the country on their Banana Ball Tour. The Bananas have been featured on MSNBC, CBS Sunday Morning, Access Hollywood, HBO Real Sports, CNN, and ESPN. In this special edition, thanks to...

In this episode we dive into the world of ASOTUCON joined by two industry heavyweights, Paul Daly and Kyle Mountsier.  In this episode we kick things off with a question that's been buzzing in the minds of industry professionals: Why should ASOTUCON be on your radar? What sets it apart from the multitude of automotive conferences out there? ASOTUCON isn't just about workshops and panels; it's an experience. Live music, top-notch food, and a welcome reception at a dealership that boasts a...

Charles Cannon is the General Manager at Lexus of Serramonte. Charles Cannon developed a passion for the car business during his career of over 20 years. Along with Rules to the Game, he has also written a book called The 10 Things to Look for in a Professional Salesperson. Charles has been a high-producing salesperson, sales manager, and General Sales Manager throughout his career in the automotive industry. What We Discuss In The Episode: In this episode we explore Charles's journey from a...

Mathew Growden is the Head of Auto Retail Team and Answerer of Automotive Retail related questions at Google Canada. In this episode we dive deep into the world of Google Vehicle Ads. We explore the intricacies of this powerful marketing tool and uncover hidden insights that can reshape your dealership's strategies.  Episode Highlights: In an era of shifting dealer practices and evolving consumer expectations, the automotive landscape has witnessed significant transformations. In this...

Kyler Kropf is the founder of SaddleBrooke Life , a business specializing in building beautiful and spacious tiny homes. In this episode we delve into Kyler's incredible journey from growing up Amish to becoming a successful entrepreneur in the real estate industry and the essential elements required to build a thriving business What We Discuss In This Episode: The Power of the Gift of Work The episode begins by discussing Kyler's upbringing in an Amish community, where technology was...

Dylan Vanas is the CEO and founder of AgencyBox and Mindful Agency, a whitelabel platform that has helped more than 3,500 agencies run profitable businesses, and co-founder of Monopolize, an agency that works with some of the top personalities and brands in the world, helping them dominate their online presence. In this episode we dive into the fascinating world of AI and its potential impact on marketing. Discover how you can adapt to and leverage AI in your marketing efforts while staying...

Ed Roberts is the Chief Operating Officer at Bozard Ford Lincoln and is breaking the conventional way of running a car dealership by constantly seeking to push beyond the status quo. In this episode, Ed shares his journey in the auto industry, starting from being homeless to becoming a successful leader. Ed shares how his experiences shaped his leadership style and how he focuses on developing people and challenging the status quo. In this episode, you'll gain valuable insights into: The...

In this episode Michael Cirillo sits down with Allie Peters, the newly appointed Vice President of Service Operations at Cavender Auto Group.  Join Michael and Allie as they delve into the surprising twists and turns of her career in the automotive industry. Discover how Allie's ambition led her from a service advisor to her current role, defying traditional career expectations. You'll be intrigued by her initial aspiration to become a general manager, her detour into sales, and her ultimate...

In this episode of the Dealer Playbook podcast, host Michael Cirillo engages in a dynamic conversation with Dan Collingridge, the CTO & Co-Founder of FlexDealer. Together, they delve into the realm of automotive inventory and unveil the pivotal role it plays in shaping the success of dealerships. The episode kicks off with a humorous trip down memory lane, where Michael and Dan reminisce about their teenage years and their unique approach to a memorable date that involved a car filled...

Danny Zaslavsky is a successful business and community leader within the Greater Kansas City area. As General Manager/Dealer Partner at Country Hill Motors, he has helped grow and evolve his family's business into one of the region's most successful independent auto dealerships – while also investing heavily in the community as the President of the Mid-America LGBT Chamber of Commerce. In this exciting episode Michael Cirillo and guest Danny Zaslavsky from VinCue dive into the past, present,...