When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves. Greg LaVecchia is the co-founder with his wife, Mari, of Bloom Supplements, a fast-growing brand that l...

Text our team a question! 📲► Grab A Ticket For The Workshop (Limited Seats)Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcast Josh is going to share an example of this exact situation that he experienced with a client recently, and then give some simple next steps fo...

Text our team a question! 📲(This episode is a re-run that originally aired on January 23, 2023.)Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed? We've all heard the cliche "the money is in the li...

Text our team a question! 📲► Apply For The Max Profits Mentorship► Grab Alex's $100 Million Dollar Offers Book$100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the podcast in great detail!00:00 Intro01:56 Applying "$100 Million Offers" To Ecommerce03:06 Why Do People Buy Things?05:10 Offer Value Equation...

Text our team a question! 📲► Grab our KPI CalculatorRunning ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our KPI (key performance indicator) calculator so you can do the exercise yourself! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-...

Text our team a question! 📲What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchase… and the answer is so wholesome.00:00 Intro01:48 Josh's Love Of Sweetwater02:53 Sweetwater's Origin Story15:35 Why Swe...

Text our team a question! 📲(This episode is a re-run that originally aired on May 29, 2023.)Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Spec...

Text our team a question! 📲Recently, we’ve seen some people reporting disastrous results with Meta ads. - No Purchases One Day, Tons The Next (Or None At All)- Automations not firing as accurately- Inaccurate reporting- Unpredictable spendingSo… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and things you actually have control over during this time. 00:00 What's Been Happening With Meta Ads?02:29 "The Great Eco...

Text our team a question! 📲When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro01:53 Short Background Of John's Battlbox Journey09:42 Battlbox's 2023 Numbers12:21 Battlbox's Paid Customer Acquisition19:15 How Big Of A Role Does Community and Content Play For...

Text our team a question! 📲 Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes. 00:00 Intro and Get To Know Stafford 07:37 The Difference Between Growth and Scale 12:31 How To Identify If You're In "Growth" or "Scale" Mode 14:41 Identifying "Scale"...

Text our team a question! 📲 (This episode is a re-run that originally aired on December 18, 2023.) After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising. All it takes is a slight tweak in the right dial to...

►  Check Out Hostage Tape Here Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand! 00:00 Intro 01:50 Hostage Tape's 2023 Numbers 03:40 Hostage Tape In Australia 04:56 Issues With Amazon 06:26 Brand Deal With UFC and Andy Elliot 10:35 Ad Results With and Without Partnership Deals 14:56 Campaign Structures and Testing In A Multi-Million Dollar/Yr Ad Account 34:46 Josh's Final...

I challenged my team to 100 days of extreme activity with the objective of bringing in more customers than ever before and... it worked. Our revenue more than doubled in 100 days. In this episode, I break down precisely what we did, how we tracked it, and the results. ►  If you do this challenge yourself, message Josh your results on Instagram 00:00 The Results We Saw 07:47 What We Did 11:08 Josh's Observations During 100 Days of 100 Challenge ► Click Here For Our Advantage+ Shopping...

(This episode is a re-run that originally aired on November 27, 2023.) Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the offer. In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my...

► Connect With Hernan On Facebook In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years,  Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episode is full of great tips and industry secrets for Facebook advertising.  00:00 Intro 02:38 Hernan's Most Successful Campaigns 07:53 Hernan's...

Email is one of those things that, as an ecommerce brand, you can’t AFFORD to ignore. I believe it’s the only LEGAL way to print money as a business owner and if you aren't doing it right, then you're leaving a lot of profit on the table and by just doing a few tweaks, you can have it working FOR YOU. 00:00 Intro and Why Email Is Important 07:47 Baseline Email Systems 15:11 When Do You Add More Emails? 22:04 Closing and Action Items ► Click Here For Our Advantage+ Shopping Training ► ...

(This episode is a re-run that originally aired on March 13, 2023.) Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month.  Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes. This episode is FULL of gold nuggets like how to go from 0 to 100 to 1,000 subscribers, what...

Remember the early days of Facebook ads or Amazon selling? Some may have described it as "the wild west". Well, it's that time again with a new platform... TikTok Shop. In this episode Josh interviews Neil Twa, and they talk about how TikTok Shops are growing and developing. It's the wild west - so there's no rules and possibly gold to be found. ► Sign Up For Neil's Newsletter ► Grab Neil's Simple Profit Playbook Here 00:00 Intro 01:43 Is There Such Thing As Automated Income? 04:25 What...

When do you turn off an ad and cycle in new ones? How much should you spend on an ad before deciding to kill it altogether? Knowing the answer to these questions will make you a much better Facebook Advertiser and help remove emotion from your decision making so that you're trusting the math! In this episode, Josh breaks down: 00:00 How To Determine Your Metrics 10:18 Finding Your Kill Switches 16:59 Cycling In New Ads 20:01 How To Automate The Process ►  Our $27 Facebook Ads bootcamp can...

(This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability. In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather...

►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue...

"The customer is always right." - Everyone Who's Never Run a Business Trolls, fraudsters, and a-hole customers suck the life out of your and your team like a vacuum at a confetti party. If you've been in business for a minute, then you know what I'm talking about. Customers get a choice. But so do YOU. In this episode, I'll share: WHY We Blacklist PeopleHOW Our Blacklist System WorksHOW We Enforce ItAnd What We've Seen Since Implementing It 00:00 Intro 03:04 "The No A*****e Rule" 04:51 What...

(This episode is a re-run that originally aired on February 28, 2022.) Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing. Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business.. ► Click Here For Our Advantage+ Shopping Training ► Follow Josh on social media: YouTube | Instagram |...

The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories."  Don't ask HOW to scale, but WHEN to scale. Because sometimes, it's best to do the brutal, boring work that's required to set a stronger foundation for those moments when you DO want to push the pedal to to the floor and go as fast as your supply can handle. If you're feeling beat up and in a "slow...

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We cover things like: Broad, A+ Audiences, Interests, & LookalikesCampaign Structures We See...