In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling romance author Lyndsey Gallagher about her incredible journey into writing fiction novels and her amazing marketing strategy. In this episode, she gives valuable advice to aspiring authors and stresses the importance of just getting started. We explore her effective marketing strategies, different writing styles and how she uses social media platforms like Facebook, Instagram, and TikTok for...

In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of SmarterQueue, to explore AI's fast progress and impact in today’s world. We dive deep into how AI is reshaping social media management, business strategies, and our everyday lives, and we speculate on the unimaginable future of AI technology. Claude offers practical advice for startups and businesses on validating ideas, solving real pain points, and continuously adapting to user needs. This episode provides li...

In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and founder of The StyleBob, to explore the power of personal image and its impact on confidence and presence. Aoife shares her inspiring journey and reveals how clothing can significantly boost confidence, presence, and impact. From her fascinating insights into color psychology to practical tips for enhancing your professional image, Aoife provides valuable advice that can help an...

In this week’s episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transform any event into a memorable experience. Whether you're an event planner, marketer, or simply interes...

In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These 5 tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique challenges of marketing services compared to products, emphasizing the critical role of the service provider in delivering quality. Tune in to gain...

In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI) to enhance and innovate content creation and marketing strategies. Here are amazing key takeaways: AI-Enhanced Content Quality: Explore...

Send us a Text Message.In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price and ensuring your services clearly communicate their value.What You’ll Learn:S...

In this episode of the Social Media Takeaway, Alina Nikishina and I dive into detail of personal and professional transformation. We discuss the barriers to success and how to overcome them through conscious action and self-awareness. Alina Nikishina, a transformational coach and mentor for service-based entrepreneurs, shares her personal journey from her early life in Russia to becoming a certified public accountant in the United States, and finally to her transformation into a coaching...

Send us a Text Message. Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries. In this episode of the Social Media Takeaway, I had the pleasure of interviewing An Coppens, a gamification expert with over 20 years...

Are you showing up as your best selves and prioritizing your well-being? Join us in this insightful episode with Emma Weaver, the founder of Mental Wealth International, as we delve into the importance of mental health first aid.  In this episode, Emma shares her personal journey from young motherhood to pioneering mental health and suicide prevention solutions in the workplace. Her story emphasizes the significance of timely support, the inspiration behind Mental Wealth International, and...

In this podcast episode, my guest, Tracey Currell, shares important advice on how you can work the room to make professional connections for your business. From being a novice networker to founding the award-winning global business network IntroBiz, Tracey offers advice based on her own experience on overcoming networking challenges and emphasizes the importance of preparing for the event, what to do during the event, and following-up after networking events.  Whether you're experienced or...

"Our mental health struggles are gifts from the body for you to come home and take notice, and if you don't take notice, I tell you it will scream louder." - Mary McHugh In this episode, Mary McHugh, an award-winning psychotherapist with over 20 years of experience discusses her journey from a challenging personal life to establishing a successful career in psychotherapy, highlighting her work with various Irish support services and her role in founding counsellingonline.ie, a global...

In this episode, Sarah Butler, a highly successful brand ambassador and best-selling cookbook author, discusses her journey on Instagram. She details how she grew her follower count from zero to over 170,000, and gives insights on how to effectively grow a business on Instagram. She shares advice on securing Instagram accounts, managing content, and understanding audience behaviors. Sarah also talks about her cooking and marketing business and the hurdles she faced, including getting her...

Are you struggling with communication in your business? Join us in this insightful conversation with Aisling O'Rourke, a seasoned communication coach and former news journalist, as we delve into the world of effective communication for businesses. In this episode, Aisling emphasises the critical importance of crafting clear and consistent messages for businesses. She reveals practical tips and strategies for honing your communication skills, whether it's conveying your brand story, engaging...

In this podcast, I’m excited to share my key takeaways from my experience at the Social Media Marketing World 2024 conference. Join me as I delve into the dynamic world of social media marketing, exploring the evolving landscape shaped by artificial intelligence. We'll discuss practical strategies to navigate these changes, from leveraging storytelling to mastering content themes. Tune in to this episode and learn how your business can not only adapt but thrive in this new digital era.  If...

If you want to get better at sales, you must tune into this episode of the Social Media Takeaway.  My guest, Jennie Bellinger unravels the complexities of sales conversations, highlighting the power of listening and problem-solving over mere selling. Uncover the secrets of how to engage in meaningful dialogues with your customers, how to identify their needs and offer solutions that make a difference in their lives. Here are great and important steps to follow: 1. Be Disciplined 2. Solve...

If you want to get better at email marketing, tune into the latest episode of the Social Media Takeaway where I speak to Email Marketing and Copywriting expert, Kimberly Weitkamp. There are so many great tips to takeaway in this episode including:  1️⃣ How to navigate the changes to email marketing that came into effect on the 1st of February 2️⃣ Common mistakes in email marketing and how to avoid them 3️⃣ What a welcome series is and how you can use them to build a relationship with new...

In this episode, I dive into the multifaceted world of Anke Herrmann, a seasoned entrepreneur and tech expert.  Anke is the Author of Taming the Tech Monster, host of multiple podcasts, and founder of Soul Touched by Dogs. Discover how Anke leverages her background in software development to help coaches and experts amplify their online presence, enhance their authority through collaborative virtual events, and boost their revenue with strategic email marketing. Anke demystifies the process...

Interested in publishing a non-fiction book? If so, you won't want to miss the next episode, of "The Social Media Takeaway". My guest Orla Kelly from Orla Kelly Publishing takes us through the complete A to Z of book publishing. Key Takeaways: Overcome Challenges: How authors tackle common fears like imposter syndrome and negative feedback.Authenticity: Maintaining your voice is crucial and the role of AI tools in writing.Common Mistakes to AvoidSecret to Success: Hear about the vital role of...

In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4.   We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book:  The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live streaming, highlighting how this medium can significantly expand your brand’s reach and create deeper connections with your audience.AI in...