The endorsements game is about much more than free stuff. Done well, it’s a two-way street that benefits both artist and manufacturer. Understanding artist relations, marketing, and how you, as an artist/influencer, fit into the equation is key to establishing and maintaining good relationships. We sat down with Dino Monoxelos (Ampeg) and Brian Ali (Roland) to talk about how the game has changed in the modern social era.  Recorded live at the #nammshow 2023.