Episodes
Listen as Impressive's Russ Macumber talks with podcast alum - the ever-wonderful Fery Kaszoni! Fery is back to talk PR link building and SEO experiments.
Published 02/06/23
Listen as Russ Macumber of Impressive talks to Ryan McReady of Reforge
Published 02/01/23
Listen as Russ Macumber talks Travel SEO with Brennen Bliss of Propellic
Published 01/09/23
Listen as Russ Macumber talks with the amazing Jakub Rudnik of Scribe about his journey to being the Head of Content Marketing at Scribe.
Published 12/02/22
Listen as Russ Macumber talks with Patrick Stox of Ahrefs about lesser known features of the tool that are amazingly useful.
Published 11/15/22
What is the #1 biggest challenge SEOs face in 2022? “Every niche is becoming more competitive. We need to be more aggressive and relentless with our strategies. SEO is much more expensive than it was 10 years ago. Today a successful SEO approach takes more time, money, content, links, and other technical implementations. The algorithm is better at understanding user intent these days.”Fery Kaszoni is currently the managing director of Search Intelligence, a PR link-building agency that...
Published 08/16/22
What is the #1 biggest challenge SEOs face in 2022?                                                                         “It’s really keeping up with the way that SEO is changing, and it's not just algorithms but integrating SEO with everything else that we're doing in marketing.” “It's another thing to develop authority. This really goes beyond backlinks and has to do with a 360 degree of authority for your campaign.” - Dale BertrandDale Bertrand is a technologist-turned-marketer...
Published 07/24/22
Russ Macumber from SEO Success Stories speaks with Kevin Indig from Shopify about his journey and experience in SEO. Kevin shares his insights with us.
Published 05/23/22
“I think one of the biggest challenges [facing SEOs in 2022] is one of the biggest opportunities as well: organic marketing has a real opportunity to push for and get buy-in for further investment.”Lindsay Sakraida is currently the Director of Content Marketing at Yotpo, a cloud-based content marketing platform for e-commerce businesses that allows users to collect user-generated content and use that content to build a brand.But don’t call Yotpo a ‘unicorn’ - the company prefers to be...
Published 05/09/22
Listen as show host Russ Macumber talks with the guru Tom Critchlow about his experience as a consultant working with senior leaders, and his journey to starting The SEO MBA program.
Published 04/17/22
Friend of the show, Steve Wiideman, returns for another episode to give us an update on what he has been doing and his experience working with International House of Pancakes (IHOP).
Published 04/04/22
Listen as show hosts Russ Macumber & Gabriel Grossman talks with Eli Schwartz - Growth Advisor, SEO Strategic Consultant, Author and much much more - about his journey and top tips for mastering your SEO quest.
Published 03/20/22
Listen as show hosts Russ Macumber & Gabriel Grossman talks with author, podcast host and SEO teacher Kate Toon about how she got into the industry and what tips she has for budding SEO ninjas.
Published 03/06/22
Listen as show host Russ Macumber talks with Leanne Follis of JLL about what got her interested in SEO and how she used her passion for learning to turn it into a career.
Published 02/20/22
Listen as show host Gabriel Grossman talks with Mordy Oberstein of Semrush about his SEO journey.
Published 02/08/22
Listen as show hosts Russ Macumber & Gabriel Grossman talk with Steve Wiideman from Applebee's, IHOP and more as he talks about his SEO journey.
Published 01/25/22
Listen as show hosts Russ Macumber & Gabriel Grossman talk with Patrick Stox from Ahrefs about his SEO journey.
Published 01/11/22
Listen as show hosts Russ Macumber & Gabriel Grossman talk with Mateen Agha from Virgin Megastore about his SEO journey.
Published 12/21/21
Listen as Russ Macumber of Impressive Digital talks with Gaetano DiNardi, formerly of Nextiva, about his SEO journey and what his key tips and tricks are for any aspiring SEO ninja.
Published 11/22/21
Listen as show hosts Russ Macumber & Gabriel Grossman talk with Lyndon Barnett of Vodafone about his SEO journey.
Published 11/09/21
Listen as show hosts Russ Macumber & Gabriel Grossman talk with Amanda King from Optus about her SEO journey, from content writer to all-round superstar.
Published 10/26/21
Welcome to SEO Success Stories! This introduction will tell you a bit about what we will be doing over the course of the next 12 episodes and what you can look forward to.
Published 10/24/21